Monthly Archive for October, 2007

Review: New YouTube Adsense Video Units, Help, Specs, Colors

Review: First look at Youtube Adsense Video Units

First impression: It looks… bad. The player is packed full of features, but at first glance the whole package is reminiscent of some Windows app from 1999 (“bigger is better”, fat bordered, bloated mess).

The background gradient fade reminds me of that tank game from ‘93 where you had to guess the angle and velocity of your shot to blow up your opponent.

And what’s up with the 42px of whitespace on the bottom of the player? Fixed!

And there is obviously no design standard for the for the graphic ads that are crammed on the top.

IMO, in order for Youtube Adsense Video Units to be effective, it has to be subtle — get people’s attention with a little video player. Don’t blow out half of their screen real estate. By setting the minimum dimensions to 400×415px, one must ask the question, where the hell are were we supposed to put this thing? How will it ever gracefully fit into a page of content?

Will people use it? Probably, because it’s Google, but I’ll bet there will be many revisions in the near future.

So I see this as a first step, especially with the improved content targeting, but I think it would benefit Google if they make some modifications:

  • Redesign the player, get rid of the gradient background, make a hairline border with rounded edges (or at least an option for that) — in short, make it look lightweight
  • Provide options for smaller players, say 200px wide (there are tons of ads that are already this size and are effective)
  • Allow custom colors, and not just the themes (see below)
  • Review the “graphic ad” designs, possibly invent an “color sniffer” to see what color the ad is and match it to the particular color theme
  • Find a way to remove the 42px of whitespace at the bottom of the player
Technical details for the new Youtube Adsense video player

Youtube Adsense Video Unit Dimensions

  • 400×415
  • 500×510
  • 780×560

Color themes (skin) for the Adsense Video Unit player

New Youtube Ad Colors

Light Grey
#666666 (darker)
#efefef (lighter)

Dark Grey Theme
#3a3a3a (darker)
#999999 (lighter)

Dark Blue Theme
#2b405b (darke)
#6b8ab6 (lighter)

Light Blue Theme
#006699 (darker)
#54abd6 (lighter)

Green Theme
#234900 (darker)
#4e9e00 (lighter)

Orange Theme
#e1600f (darker)
#febd01 (lighter)

Pink Theme
#cc2550 (darker)
#e87a9f (lighter)

Purple Theme
#402061 (darker)
#9461ca (lighter)

Red Theme
#5d1719 (darker)
#cd311b (lighter)

Improved Content targeting

There are two ways to target revelant content on the ad:

  1. Automated content. Similar to how Adsense current works by targeting the content on your page, but you can now use “hints” (or tags) to help refine the targeting.
  2. Chooose a category. You can choose your ad content by category or provider (ie, autos, comedy, music, etc).

Technical Note for Wordpress Users: If you want to place ads in Wordpress (like this post), this design company posted a solution.

Video Hold Chopsticks China, How to Hold Chopsticks, Learn Hold Chopsticks

How to Hold Chopsticks - Chinese EtiquetteCLICK HERE: Learn how to Hold Chopsticks – Video

Hold the bowl in your palm, and study this video to learn how to hold chopsticks. The Chinese hold foreigners in high esteem if they can propery hold and use chopsticks.

There is no other way to learn than to practice, so watch, pause, study, and re-watch!

China Gifts, Chinese Gift Etiquette, Gift Ideas in China, Gift Giving in China, Gift Taboos

chinese_etiquette.gifIt is important to know that gifts are a major part of the Chinese culture. For example, the Chinese would much rather reciprocate a gift with another gift than to send a ‘thank you’ card. When visiting someone in China, especially if you are a guest in their house, it is imperative that you bring a gift (whatever the monetary value) to show respect to the host.

In this article, you will learn about gifts, gift giving, and gift ideas that are appropriate in China, and which gifts are not appropriate (and should be avoided).

Gifts / Gift Etiquette in China
  • Bringing a gift for your friend, relative, business partner, or host is a good idea. Depending on the nature of your visit, your gift may vary. Gifts are an important way to build relationships in China.
  • Chinese are fond of items that are not accessible in China. For example, items that are hand-made, from your country, or both, are highly valued.
  • The Chinese do not usually open gifts when they receive them. You should not open a gift given to you unless they insist.
  • The Chinese will decline a gift two or three times (sometimes even more) before accepting. Do not give up on the first try, but be sensitive to genuine refusals.
  • A proper way to show appreciation for a gift is another gift in return, as opposed to thank you cards.
Chinese Gift Symbolism, Gift-Giving, Gift Advice, Taboos
    Help with Giving Gifts in China by Robert Thompson Chinese Travel Advice
  • Do not give knives, scissors as they symbolize breaking a relationship. Also avoid clocks, or anything in sets of four (four is an unlucky number as it sounds like “death”). Six, eight and nine are a lucky numbers.
  • For business relations, foreign cigarettes, cognac, fine whiskey, and quality wines are great gift ideas.
  • Insider Tip: If you know that your contact likes chocolate, consider bringing some high-end chocolate, as Chinese chocolate is waxy and lacks flavor. Anything you can get at a Western market or grocery story will suffice, but specialty chocolate will be sure to leave a lasting impression.
  • Chinese avoid giving each other clocks as gifts are because the phrase “give a clock as a gift” is “song zhong”, which in Chinese sounds like you are “wishing someone death.” This does not apply to watches, just clocks.
  • Never slice a pear in two and offer a half to someone (especially if you like them). This is symbolic of breaking up, because the phrase is “li kai”, which has the double meaning of “cut a pear” and “break up”.
  • Gifts of Love in China

  • If you love someone, you can buy them a belt. It means that you want to “hold them” forever! Watches and wallets are also good gifts for lovebirds. Traditional western “love” gifts (like chocolate and roses) are becoming more common.
  • Insider Tip: For the Mid-Autumn Festival, or “Zhong Qiu Jie”, (roughly falls in September) you should give a box of moon cake and give walnuts.
  • White Chrysanthemums should never be given as a gift.  They are used in funerals.  Avoid white flowers in general.

  • A flower arrangement is an acceptable gift, but never give white chrysanthemums, or any white flowers for that matter, as they are traditionally used for funerals.
  • Giving an apple basket is nice because apple, or “ping guo”, sounds like peace.
  • If someone has just moved into a new house, it would be appropriate to give a vase, or “hua ping”, as it also sounds like peace.
  • Insider Tip: If someone opens a store or starts a business, give the bamboo flower or “shui zhu” as a gift. By giving this gift, as represented by the many rings in the bamboo stem, you are wishing them continual growth and income.
  • Gifts can be wrapped or presented in a gift bag, but do not choose the color white. Red and gold are the best colors for gift paper, bags, or boxes.

Chinese Smoking, Smoking Etiquette in China, Chinese smokers

chinese_etiquette.gifSmoking in China. There are a lot of smokers in China! Especially in Yunnan, where most of the tobacco is grown. Did you know that farmers can make up to 20x as much growing tobacco versus other vegetables? It pays the bills.

It is common to greet someone with a cigarette. Men smoking publicly, women, not so much. Smoking at meals (at a restaurant or in a home) is going to happen. You will be offered cigarettes many times on your trip. There are many types of cigarettes in China. There are even fake cigarettes in China (so if you though “normal” cigarettes were bad, what the hell are they putting in those “fake” ones?!)

This is all to say, there is etiquette on smoking in China, and whether you smoke or not, it might be helpful to know what the smoking etiquette is in China.

How Much do Cigarettes Cost in China

This may be part of the problem. They are cheap. Chinese cigarettes cost as little $0.30 USD per box. If you want to buy the brown box that cost $10.00 USD a box, they have those, too. And they have about 100 varieties in-between. You can even get American cigarettes in China.

Smoking Etiquette in China / The Cigarette Offer
    Smoking Etiquette in China

  • Chinese people (usually men, as women seem to be less public smokers) will offer you a cigarette when they first meet you. You can say, “Wo jie yan le” (wo-jee-ah-yen-lah) which means “I quit smoking,” or you can say, “Wo bu chou yan, xie xie,” (wo boo cho yen, shay shay) which means “I don’t smoke, thanks.” It’s polite to smile and light-heartedly wave off the offer. If they are persistent, keep saying no.
  • If you do smoke, get ready for the strongest cigarette of your life. If they offer you a cigarette, if you do not have a lighter, you must cup your hands around their flame when they are lighting your cigarette. It is very rude to stick your head out and have them try to light it for you without your assistance.
  • If you smoke, it is polite to always offer your surrounding guests cigarettes as well. Take two or three out of your pack, and insist that your guests take them, even if they don’t smoke. Busting out one cigarette for yourself will earn you the “I’m cheap” label real quick. Especially since in China, cigarettes cost between 5 – 10 RMB ($0.65 – $1.30 USD) per pack.
  • If you have your own place in China it is wise to have a pack of cigarettes, a lighter, and an ashtray in your house even if you do not smoke.
  • Never, under any circumstance, ask your guest to go outside or use your outdoor balcony or patio to smoke.